COVID lockdowns have made it a very difficult year for most businesses. The lack of financial resources due to the sudden halt of operations has forced many businesses to permanently close. Additionally, new regulations have been put in place by the government and business owners themselves in order to prevent the spread of coronavirus. Fortunately, digital signages can help businesses safely reopen their doors to the public.
Digital Signage Can Give A Clear Communication Line
Numerous industries have turned to digital signage in relaying their messages to the public clearly, with the beneficial aftereffect of allowing them to also entertain their customers. Through digital signage, organisations can ensure that everyone who goes to their location is well informed on where to go, what to do and how to stay safe and healthy.
Beginning at the entrance, a welcoming message reminds your audience of the “new normal”, it alerts your audience that some procedures have changed and informs them of your updates. Use your digital signage as an opportunity to thank staff, customers and the wider community for their support during the transition from closing to reopening. Digital signage can help impart this message to the community or the target audience. It can set expectations, provide instructions and avoid confusion. Additionally, digital signage can display QR codes, allowing costumes to check-in upon arrival. Which then allows your business to contribute to the important process of contact tracing (crucial to tracking positive COVID-19 cases). Connecting digital signage to Excel spreadsheets is a smart technique to keep track of the number of people in the building. Excel spreadsheets allow you to keep track of your customer count and identify if you are following capacity and social distancing limits.
Some organisations have put regulations on minimising how often people need to touch things by leaving doors open or taking the stairs rather than the elevator. Others have implemented one-way hallways to help maintain social distancing or in smaller buildings, lane marks have been added on the floors. It is also important to include the site’s policy on masks as well as a frequent reminder to wash hands and/or use a hand sanitiser.
Touch-free Interactive Kiosks
Interactive displays can use QR codes to interact with users without the need to touch screens. The addition of a voice-activated interface allows users to interact with your digital display using voice, minimising the risk of germ transmission in comparison to touch activated displays. Motion sensors can also be added to certain kiosks that can trigger content. Some have facial recognition or even thermal scanners to allow or deny entry to venues based on body temperature and can also notify the staff if there’s a risk of a viral transmission in the building. At the very least, hand sanitisers should be made available next to interactive kiosks, allowing users to sanitise their hands before and after touching the screen.
Broadcast Up-to-Date Covid Messaging
Digital signage allows easy content updates via secure cloud signage software
hrough using the internet without disrupting the current display. New policies, maps, adjusted opening hours and more can be displayed to inform customers. Current news can also be shown on the screens for more up-to-date Covid information as well as the latest government guidelines.
Want To Know More?
At Amped Digital, we are hard at work developing solutions that can aid businesses in delivering precautions and communication to ensure a safer return to work. Contact us today to find out how you can use digital signage to deliver the right messages and safely reopen your office, school, or shop while keeping everyone healthy.