Coming up with new and creative ways to get government communications out can be a challenge. Messages are often complex or detailed and need to reach a large cross-section of the community. There’s also a strong legacy of using traditional approaches and channels, particularly within offices and shopfronts.
But the increasing prevalence of government digital signage is really changing the game. These displays are dynamic and engaging and can be used for a range of messages. They are also quick and easy to update, making them more affordable to maintain than most other traditional channels.
Here we look at why digital signage works so well for government departments. We explore the different ways the technology is used and the benefits it can provide. We also go over how it can help keep departmental staff updated and engaged.
The benefits of Government digital signage
When used well, a digital display can provide a number of important benefits. Most significantly, it can engage visitors to a department’s or agency’s office, providing them with promotional or educational information. And, as the display is dynamic, it’s suitable for a range of different content formats, including animation and video.
Digital displays can also be updated quickly and easily, minimising the risk of spreading out of date information. They can even be set up to share data and statistics, almost in real time. This makes them a great option for publicising urgent or time sensitive announcements.
And, as content can be managed centrally, there is less risk of variation between sites. Updates can be scheduled ahead of time and rolled out concurrently across all relevant screens. This reduces the requirement for individual resources in each office to be responsible for updating displays.
All of this means that government digital signage is generally more cost-effective, particularly when compared to more traditional communication methods. Once installed, it can be used to display a wide range of material, and updates are basically free. By contrast, physical posters and brochures need reprinting every time changes are made, the cost of which quickly adds up.
How government agencies are using digital signage
Digital displays can take many forms and serve many purposes. Some of the most popular applications of government digital signage in Australia include:
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Considering adding digital displays to your department’s or agency’s communication mix? Amped Digital can help! We’re one of the leaders in government digital signage in Australia and are experts in designing truly tailored solutions. Contact us today to discuss your requirements and options.