How Your Business Can Benefit from a Self-Ordering Kiosk

Introducing Self-Ordering Kiosks

A self-ordering kiosk may sound self-explanatory, but it marks a revolutionary turn in point of sale (POS) technology.

As its name suggests, such kiosks allow customers to take the ordering process into their own hands – thus erasing the middle man and giving your customers a more convenient way to place their food orders.

However, customers aren’t the only ones that are benefitting. Here are seven reasons why this game-changing technology provides a high return-on-investment:

Benefits of A Self-Ordering Kiosk

Perfect For Time-Poor Customers

Your consumer is often someone who is busy and looking for a quick solution to their hunger. If long waiting times stand in the way, customers can become frustrated and less likely to stick around in your quick service restaurant (QSR). Not only might they leave with a perception of poor customer service, but they may also choose your competitors. However, with the ability to use a self-ordering kiosk during peak times, this becomes a problem of the past. 

Longer Dwell Times = Increased Sales

On the flip side, no one likes being rushed. Apart from satisfying on the go, self-ordering kiosks also give customers more time to browse the menu at their own pace. A study by PathIntelligence found that even a 1% increase in dwell time resulted in higher sales. This means that when customers can take their time to browse your menu options, they are more likely to explore your menu. With a more relaxed browsing experience, you’ll often find more items added to their cart.

More Customers Served

Not only does the use of a self-ordering kiosk in your QSR eliminate waiting times, but it also streamlines your operations. For example, newer staff sometimes struggle to memorise the menu. As well as that, your staff may have to typically deal with difficult customers over the counter  – leading to precious time lost. Even with a single self-ordering kiosk in your QSR, your staff can be more productive by accepting and fulfilling orders quicker. 

Order Accuracy

Self-ordering kiosks leave less room for human error. With customers making their own choices and all the information at their fingertips, the chances of them complaining about a wrong order will be rare. Even better, order accuracy equates to less food wastage!

Food Customisation

Whether adding extra ingredients or making diet-specific swaps, self-ordering kiosks cater to all customers. Give your customers the freedom to personalise their meal, while capitalising on the opportunity to upsell with a variety of add-ons.

Insightful Consumer Behaviour

Thanks to effortless data collection, self-ordering kiosks enable you to learn more about your customers. Data about your customers’ favourite menu items and taste preferences can allow you to make more holistic decisions as a business owner. Whether it’s switching up your menu or further refining the user experience, increased profits are on the higher horizon.

Safe Social Distancing

Last but not least, self-ordering kiosks ensure safe social distancing in a pandemic-ridden world. By adapting to the times with self-ordering kiosks, you can minimise physical interaction between your staff and customers. Not only will your business be able to keep its doors open, but you’ll also be serving customers with their best interests in mind.

Invest In A Self-Ordering Kiosk

If you’re feeling convinced, let Amped Digital introduce you to the way forward.

From installation to software solutions, our team of experts can show you how a self-ordering kiosk can advance your business. Get in touch for your obligation-free quote!