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BStore - Subiaco

Bstore is a reputable and well-known premium footwear retailer. Established back in 2001, Bstore outlets can be found throughout Australia in both traditional brick-and-mortar establishments as well as a robust online platform.

While Bstore is known for its high quality footwear products, it also prides itself on offering a truly customer-centric approach. Their team approached Amped Digital as part of its commitment to continually seek out new and innovative ways to enhance the in-store shopping experience for its customers.

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B Store - Subiaco WA

The Challenge

The Bstore team’s primary intention was to improve the in-store experience of its customers by leveraging the benefits and functionality of digital media. Past in-store signage was static and printed making inter-store coordination and message updating cumbersome and delayed.

The objective Bstore wanted to achieve with their digital signage was clear: They needed an end-to-end solution for its retail outlets that would be able to display updated and current promotional content seamlessly and quickly. Critically, this content needed to be managed by the Bstore head office therefore providing a modernised, instantaneous marketing solution.

With the right digital signage, the client was aiming to create and display dynamic, engaging and effective promotional information that would help to elevate the customer experience, modernise their in-person retail space, and deliver measurable marketing outcomes.

Our team here at Amped Digital knew what we needed to do: Deliver a vibrant and flexible digital solution to ensure the client could easily advertise new promotions, product launches, and reinforce brand messaging.

 

Understanding the Challenge

One of the main challenges in delivering a fit-for-purpose digital signage solution was geographical distance.

Bstore’s headquarters are located in Perth, Western Australia, however the majority of its outlets and retail stores are on the east coast, across the country.

To overcome this challenge, the Amped Digital team needed to meticulously coordinate the planning and logistics of the solution implementation. This means coordinating delivery and installation of the digital signage, as well as ensuring sufficient software deployment to enable Bstore’s HQ to enjoy full control and functionality of its digital infrastructure.

Solution Delivery

Knowing how important reliable technology and how integral seamless customisation would be for this client, Amped Digital partnered with Samsung for its high-quality hardware components and worked with Fusion to provide the right cloud-based software. This combination of hard and software meant Bstore had the flexibility and control for efficient content management centrally.

We worked closely with the Bstore team to find the appropriate screen types to suit their store designs and aesthetic preferences (whilst ensuring optimal functionality) and even set the right level of screen brightness to suit the different store zones, locations and needs.

Ultimately, the Samsung displays delivered included QM, QH, and OM series screens, with medium and high-brightness display suitability to ensure effective message delivery both inside the store and as dedicated window-based screens facing the street traffic outside.

So far, six Bstore outlets have been supplied with newly installed and custom designed digital signage solutions, including a total of 15 signage units. The cloud-based content management software has successfully enabled Bstore’s head office to remotely manage and control the content being displayed ensuring real-time marketing, instantaneous content refreshing, and comprehensive brand consistency.

With the collaboration between Amped Digital and Bstore ongoing, our team is continuing to support the client as they open new stores and refurbish existing locations.

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B-Store - Subiaco WA

Assessing the Result

Amped Digital is proud to say that our digital signage installations have consistently met the client’s brief and exceeded expectations, delivering tangible and measurable benefits across the multiple Bstore locations.

Amped Digital has helped us improve the look and feel of our stores and create a much more dynamic and vibrant in-store experience for our customers. In addition, the ability to refresh our marketing assets in store, efficiently and effectively, has been a game changer for us.

Sean Rohald – General Manager

 

The custom solution provides maximised operational agility, with Bstore able to respond swiftly to changing market trends and promotional campaigns, refreshing the content being displayed whenever required. The solution delivery itself was completed on time and within budget, with appropriate contingencies in place to ensure any subpar equipment provided by the external hardware supplier could be replaced and upgraded with no impact on project timeline or cost to the client. In fact, the smooth transition from traditional printed marketing collateral to digital assets helped Bstore achieve a notable reduction in its marketing costs over the long run.

Critically, the Amped Digital team managed to deliver a solution that reinforced its brand priorities: Enhancing customer experience. The newly installed displays deliver more tailored and relevant content to customers, important information is communicated in a timely manner, and more street traffic is being engaged thanks to the vibrant and dynamic signage.

Explore a custom digital signage solution for your business today

Amped Digital continues to support Bstore as it completes its digital transformation journey. Our team are not just experts in delivering innovative signage solutions, we’re passionate about utilising modern technology with effective marketing strategies to drive customer engagement and ensure operational efficiency.

If you would like an obligation-free and no-pressure discussion about how a custom digital signage solution could benefit your business, reach out to our team today.

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