A drive thru menu board for a Grill'd restaurantloading...
Grill'd Drive Thru - Chadstone, VIC

The Challenge

Entering the drive-thru market represented uncharted territory for Grill’d. While the brand had perfected the in-restaurant experience, the drive-thru channel brought a completely different set of technical and operational requirements.

Modern drive-thru customers expect digital menu boards as standard, it’s simply what they’ve come to know from every QSR franchise they visit. There was no room for a learning curve, Grill’d’s first drive-thru needed to work flawlessly from opening day.

Real-Time Menu Integration – Grill’d wanted to display live orders on their digital screens in real time. This level of transparency was essential for building customer confidence and delivering the seamless experience their brand promised.

Dynamic Pricing and Menu Management – With varying pricing across different locations and frequent menu updates to highlight fresh or seasonal offerings, Grill’d needed a system that could handle complex, location-specific content while maintaining brand consistency.

Outdoor Reliability – The harsh Australian climate meant displays needed to withstand intense sunlight, temperature extremes, and weather exposure while maintaining crystal-clear visibility at all hours.

Multi-Stakeholder Coordination – Launching a drive-thru requires seamless coordination with builders, councils for approval processes, POS providers, and content management systems. Grill’d needed a partner who could orchestrate all these moving parts.

National Scalability – Grill’d wanted a solution that was repeatable and scalable for future locations across Australia.

A drive thru menu board for a Grill'd restaurantloading...
Grill’d - Warrigal Rr, Chadstone VIC

Our Solution

Amped Digital delivered a complete end-to-end digital signage solution, managing every aspect from technical design to installation and ongoing support. Our approach took the complexity off Grill’d’s plate and delivered a turnkey system that simply works.

IP rated outdoor menu boards for Grill'd restaurantloading...

Purpose-Built Outdoor Hardware

We specified Samsung Outdoor OH Series displays, purpose-built commercial screens rated for the demands of drive-thru environments. These displays feature high-brightness panels that remain crisp and readable even in direct Australian sunlight, with IP-rated construction designed to withstand the elements.

To protect this premium hardware, Amped designed and manufactured custom outdoor drive-thru enclosures right here in Australia. These are engineered specifically for local conditions and certified by Samsung to ensure optimal compatibility and performance. The result is reliable protection that extends the life of the displays while maintaining sleek, professional aesthetics that align with the Grill’d brand.

Seamless POS Integration

Working closely with Redcat, Grill’d’s POS provider, and Fusion Signage, the cloud-based content management system powering the screens, we built a sophisticated integration that brings the entire drive-thru experience to life.

Fusion Signage developed a custom menu widget that displays pricing, descriptions, headers, and nutritional information on the screens, all updating automatically when changes are made in the POS. This powerful integration enables:

  • Real-time order display – Live orders appear on the digital menu boards as they’re being placed, creating transparency and confidence in the ordering process
  • Dynamic pricing – Menu prices update automatically across locations based on Grill’d’s POS data, ensuring accuracy without manual intervention
  • Nutritional transparency – With nutritional information displayed alongside menu items, Grill’d maintains their commitment to informed, healthy choices
  • Smart menu management – Items marked as out of stock don’t appear on the menu boards, preventing customer disappointment and streamlining operations
  • Location-specific content – Different locations can run different pricing across the country while maintaining the same design and brand consistency

This means the Grill’d team can design menus once in Fusion Signage, link key fields to their POS data, and let the technology handle the updates. It’s minimal content management with maximum flexibility, exactly what a growing chain needs.

“Working with Amped on the rollout of our Drive-Thru and Digital Menu Board technology has been a smooth and collaborative experience. Their team has delivered with professionalism, flexibility, and a deep understanding of our operational needs.

The technology has elevated our customer experience and improved day to day efficiencies across our new concept drive-thru locations. We’re looking forward to continuing the partnership as we grow and innovate further.”

Isabella Hunt – Business Systems Analyst, Grill’d

An Ongoing Partnership

Since 2022, Grill’d has operated drive-thru locations across multiple states in Australia, with the digital signage infrastructure Amped Digital established continuing to support their growth. What began as a drive-thru hardware solution has evolved into a comprehensive partnership. From outdoor digital menu boards to in-restaurant displays, all powered by Fusion Signage’s sophisticated content management platform and supported by Amped’s reliable hardware infrastructure.

The foundation we built has proven itself time and again across Mt Ommaney, Chadstone, Waverley Road, and will continue to power the Grill’d expansion into drive-thru digital signage.

We’re proud to have been Grill’d’s trusted partner as they made this significant strategic move into drive-thru service. Amped Digital has been there to ensure the technology works flawlessly, so Grill’d can focus on serving wholesome, delicious burgers to Australians across the country.

“Working with the Grill’d team on this Drive Thru project has been an absolute privilege, from the initial concepts and design to seeing the sites all up and running has been an amazing process, the sites look amazing and the results are speaking for themselves.

Thank you to the Grill’d brand for trusting Amped Digital, we all love a Grill’d Burger!!”

Andy Hughes – Amped Digital

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