Subway is one of the world’s most recognised quick-service restaurant (QSR) brands, with over 1,000 locations across Australia and New Zealand. While operating under a unified brand, each location is managed by independent franchisees, creating a unique challenge for centralised control and local flexibility. Subway required a scalable, future-proof digital signage solution that maintained brand consistency while empowering individual stores.
Subway was transitioning away from its previous signage provider and needed a full-scale migration that would not disrupt day-to-day operations. The project involved over 450 locations and 2,000+ screens that needed to be moved to a new content management system (CMS) quickly and efficiently. It was essential to deliver:
Amped Digital executed a national deployment strategy with speed, precision, and zero compromise on quality. The team led a full transition to System-on-Chip (SoC) displays, paired with the Signagelive CMS, within record time. The migration process focused on:
The integrated solution now allows store owners to manage their pricing dynamically while HQ retains control over menu design and promotional assets. Thanks to the Signagelive + Menuzen integration:
This rollout showcases Amped Digital’s ability to deliver complex, large- scale signage projects with precision. Our understanding of franchise dynamics and enterprise integration enabled Subway to unlock both consistency and control, a blend critical for QSR success.
Subway’s new digital signage ecosystem is future-ready, scalable and primed for further innovation, including potential AI enhancements to menu logic, promotional take overs and predictive content adjustments.
Start the conversation with us today! Simply fill out our contact form and one of our friendly team members will be in touch.
