Digital signage is an innovative way to boost sales for any business, and restaurants are no exception. Digital signage can be used in a restaurant to help improve and enhance the customer experience, upsell customers, update menus, and communicate marketing messages.
For restaurants looking to boost their bottom line whilst simultaneously making their customers happier, digital signage is the answer. Here are the top five ways restaurants can use digital signage to drive sales.
1. Attract more customers
Digital signage attracts the attention of passers-by, drawing more customers into your restaurant. According to research by Online Testing Exchange, digital signage catches the attention of 63% of passers-by and 58% of them find it an interesting and entertaining form of advertising. Digital signage promotes foot traffic into your business and expands your customer base.
Bright and glare-free displays will make your advertisements stand out all the more at any time of day, ensuring that your target consumers see your enticing menu choices and a reason to visit your restaurant.
Krispy Kreme, for instance, required durable, high bright outdoor screens and minimal glare indoor displays that could be read easily. Samsung and Amped Digital worked with the donut store to help limit downtime through a bespoke screen housing system.
2. Upsell to customers
If a restaurant’s menu has more than 10 items, it becomes increasingly difficult to display all options on a single table tent or chalkboard set up. A great way to overcome this inconvenience is by using a digital menu board with animated content to showcase your restaurant’s food offerings in a neat and appealing manner.
Not only are customers able to view the menu without having to ask for table tents or take time to walk around, but they can also watch a video that explains each dish in greater detail. This enhances the customer experience by providing them with more information before deciding what they want to order and can help drive sales by upselling customers to a more expensive item or those that take longer to prepare.
Self-ordering kiosks are one more technology that may help improve the customer experience. Customer orders are taken by interactive kiosks, freeing up staff resources to assist with more complicated requests. It also aids in order mistakes because interactive kiosks allow consumers to fill out their orders themselves and display a summary of their purchase before paying, resulting in an enhanced customer experience and increased sales.
3. Provide an engaging customer experience
Fast ordering procedures have caused a boost in sales for QSRs that have digital menu boards. Customers are able to view food alternatives and other information such as calorie count, allergies, and ingredients whilst queuing for their order. This means that when they reach the counter, they will have all of the information and time they need to make an educated decision. Customer dissatisfaction is reduced as a result of lowering perceived wait times, which results in fewer hungry and irritated customers waiting to receive their orders, improving the customer experience at a restaurant.
4. Promote products
If a restaurant offers a product that isn’t commonly ordered, such as a special for the day or a dessert, it can use digital signage to promote these options to customers whilst they wait. This is an easy way to boost sales by getting other customers interested in ordering something that may not have been on their minds previously.
Digital signage is also a less intrusive way of promoting these items, as opposed to pushing the products on every customer that enters the restaurant. Take advantage of the Samsung QMR range with vibrant UHD resolution to promote your latest offerings.
5. Update the menu instantly
When a restaurant changes its menu, it can take time for employees to update the chalkboard or table tent menus throughout the establishment. However, by using digital signage instead of traditional printable media, restaurants can update their menus immediately and pass along important information to customers, such as new menu items and daily specials.
Through a web-based content management system, digital menu boards may be updated immediately. Signagelive is an example of a dependable CMS that enables you to manage your digital signage remotely. To encourage consumers to buy another food item, sold-out options can simply be deleted from the menu board and replaced with a different selection.
Another advantage of CMS-based digital signage is that it allows for day-parting. Restaurants may change their menu from lunch to dinner with just a few clicks.
Boost sales by using digital signage
Digital signage is an innovative way for restaurants to boost their sales by increasing customer satisfaction and providing a better overall experience. By using digital menu boards, video walls, and window displays, restaurants can improve the customer journey from start to finish and build a base of loyal customers.
If you are looking to explore your options in digital signage, make sure to get in touch with Amped Digital, the digital signage experts who can provide you with quality products and services that are tailored to your needs. Click here to get in touch with the team.