L’Occitane

L’Occitane en Provence, more commonly known as L’Occitane, is an award-winning natural skincare brand from France that is loved by many Australians. Started in 1976 by Olivier Baussan in his native Provence selling essential oils from wild rosemary and lavender, the brand has grown with over 700 stores in over 90 countries and has acquired other international skincare brands such as Melvita, Erborian, and Elemis.

Challenges

L’Occitane stores were using static signage to advertise their products and promotional items. The brand wanted to upgrade their in-store signage to enhance branding and image so they engaged us at Amped Digital to transition their print signage into visually appealing digital displays to showcase their Provence-inspired natural skincare products. 

The award-winning skincare brand has seasonal promotional videos (e.g. holiday gift sets)  that they wanted to display on their screens over a period of time along with new products. Apart from this, the bright in-store lights reflect on their yellow-painted walls which resulted in glares on their static displays.

Our Solution

We installed Samsung’s Smart Signage displays for L’Occitane’s video walls to display custom campaigns and enhance the shopping experience for in-store customers. The Samsung screens with 500 nit brightness and non-glare panels allow for a vivid viewing experience at any angle. Brightsign media players were installed to play videos on loop throughout the day or at scheduled times. It also allows L’Occitane to update their content easily and remotely. 

Samsung QB and QMR Series displays were also utilised as promotional screens for less complex content.

The Result

The Samsung video wall and promotional displays that we installed at L’Occitane stores have replaced static displays with bright and engaging digital signage displays. The video walls and promotional displays help advertise their products with eye-catching content to enhance branding and image, improve customer in-store experience and increase sales. The system significantly reduced the printing costs for L’Occitane stores and allowed the company to easily change their content on the screens as needed. The BrightSign Media players allowed complex content to be displayed at certain times throughout the day.

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