Krispy Kreme required durable, high bright outdoor screens and minimal glare indoor displays ensuring they could be read easily. Their existing digital signage suffered a lot of downtime and a lack of user friendliness. Also, the screen recesses in many existing stores were incapable of being adapted to future changes in screen size. The new displays would need to be visually superior, more reliable, easier to use and future proof.
Krispy Kreme also needed a cloud-based global solution that can be centrally managed so that they can fully control their content in-house without the aid of third-party service providers.
“Krispy Kreme were spending a lot of time and money looking after their system and their total cost of ownership was extremely high. They were looking for a solution that was long-term, something that looked great in store but was also reliable and fit the purpose of their marketing team.”
– Dylan Holtzhausen, Amped Digital.
The Samsung team would need to work closely with Amped Digital, supporting them with fast and accurate logistics to help facilitate a quick rollout of their bespoke screen housing system and the Samsung Pro Display screens they had recommended. Thus, limiting downtime of stores with no menu boards.