Simmos Ice Creamery was started by a father and son team armed with an ancient Irish recipe, a small ice cream machine and scoops of enthusiasm set up their little ice creamery on Commonage Road in Dunsborough’ (Simmos 2021). At the time selling only 12 flavours utilising a small machine that could only produce 2 tubs of ice cream at a time! Simmos has grown rapidly since then, now boasting a huge selection of 100+ ice cream flavours. To date, they have 18 scoop shop locations around Western Australia including Margaret River, Bridgetown, Exmouth, Broome and more.
Simmo’s Ice Creamery
Simmo's Ice Creamery - Commonage Rd, Quindalup WA
Challenges
Amped Digital was engaged by Simmo’s to install a Digital Menu Board in their new Dunsborough store. Due to their rapid growth and popularity, the store was having the issue of crowds lining up, not able to see their ice cream selection easily and slowing down the purchase process. Another issue the store operators ran into was product selling out and not having the ability to notify the customers of this instantly on their menu boards.
Simmos regularly updates their ice cream selection, consistently adding new flavours. Simmos required a solution that would easily allow them to update their menu boards to advertise these new additions to the menu.
Our Solution
Amped Digital installed a large scale 5 screen digital menu board. Due to the limited options on the premises to provide customers with a clear viewpoint when ordering, we decided the safest and neatest solution would be to mount the menu from the ceiling using custom-built mounts and Vogel’s bar.
Including a content management system was vital for this solution, allowing Simmos to edit and add items to the digital menu board when needed.
Our design team organised a full refresh of their product imagery, suited for digital menu boards and content creation services. Including stunning subtle animation to highlight their scrumptious ice cream.
The Result
The 5-screen Samsung QMR series digital display with BrightSign media players that we installed at Simmos has helped the store showcase their 100+ ice cream flavours in bright colours and with little to no glare. The system reduced the printing costs of having to constantly update the menu board with the additional ice cream flavours. The Signagelive CMS with live data integration helped in updating customers if an ice cream flavour is sold out, lessening the delay in service time. It has also enabled Simmos to display their 100+ ice cream flavours on rotation so that customers can choose what flavour they would like to order while still in queue, further reducing the wait times.
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